01Simplicity
Simple before complicated.
Software should be calm, clear, and useful. No unnecessary complexity—just clean tools that do the job.
The Challenge
Running a business shouldn't require five disconnected tools.
Merchants spend hours copy-pasting customer details, verifying payment screenshots, updating stock counts manually, and juggling stand-alone registers.
The Fragmented Approach
Siloed data, duplicate work, and missing insights
Social Media DMs
Scattered product inquiries
Chat Apps
Manual customer chats
Spreadsheets
Untracked manual inventory
Stand-Alone POS
Disconnected counter registers
Payment Proofs
Manual bank screenshot checks
Shoopa brings it together
One Unified Back-Office
Everything connects in real time from storefront to fulfillment
Storefront
Clean online shopping
Orders
Live fulfillment pipeline
Inventory
Multi-channel stock sync
Payments
Automated partner checkout
Customers
Centralized contact directory
Insights
Real-time sales velocity
Our Mission
Help 1 million African businesses sell smarter with AI.
We believe the next generation of African businesses should have access to the technology, intelligence and infrastructure needed to compete in a digital economy.
1M+Merchant Mission Target
Built for Local Realities
Africa is the starting point.
African commerce has its own realities—local payment methods, social selling, mobile-first customers, physical stores, multiple sales channels, unreliable connectivity and rapidly changing business needs.
We build around those realities.
Our Philosophy
How we build.
Our engineering and design principles guide every decision we make across the product.
02Pragmatism
Built around real businesses.
We build for how merchants actually work—across physical counters, social chats, and online stores.
03Localization
Africa is the starting point.
Local commerce isn't a special case. It is the foundation of how we build every workflow.
04Automation
AI should be useful.
AI should reduce repetitive daily work and help complete sales, not create more noise.
AI in Practice
AI should help you run the business, not just talk about it.
At Shoopa, AI is designed around real business work—helping customers, understanding products, reducing repetitive tasks and making commerce easier to manage.
- Understands your product catalog and availability
- Assists shoppers with direct checkout links
- Automates everyday customer inquiries
AI
Shoopa Sales Assistant
Active on Storefront
Customer inquiry:
“Do you have the Handmade Woven Straw Hat in Natural Beige?”
Shoopa AI Response:
“Yes! We have 6 units available in Natural Beige at ₦12,500. Here is your direct checkout link:”
Handmade Woven Straw Hat₦12,500
Commerce Archetypes
Built around real businesses.
Whether you operate a physical boutique, a multi-location brand, or a high-volume social shop, Shoopa fits your operations.
Retail
Run your physical and online store together with synced inventory and walk-in sales.
Fashion & Apparel
Manage variants, sizes, colors, and turn social media engagement into completed orders.
Beauty & Cosmetics
Showcase your catalog, build your customer contact directory, and drive repeat sales.
Food & Beverage
Manage daily menus, automated checkout orders, delivery zones, and counter transactions.
Social Commerce
Turn WhatsApp chats and social conversations into direct 1-click checkout links.
Multi-Location
Track stock, staff actions, and business performance across multiple store branches.
Ecosystem
Shoopa is a product of FTRX Group.
Built within the FTRX Group ecosystem, Shoopa focuses on AI-powered commerce and business management for African businesses, providing reliable digital tools designed for long-term scalability.
Verified Foundation
Built on trust and reliable infrastructure.
We provide verified platform trust, including payment processing through our payment partners, transparent terms, privacy protections, and merchant support.
Reliable Payment Processing
Secure checkout experiences powered directly through our established payment partners.
Transparent Terms
Clear merchant agreements and pricing with zero hidden subscription charges.
Privacy Protections
Enterprise-grade data encryption ensuring merchant and customer privacy is always safeguarded.
Direct Merchant Support
Dedicated support team available to assist with store setup, queries, and operations.
